Table of Contents
Project description
Sonic Forces is a 2017 platform game developed by Sonic Team and published by Sega. The plot focuses on Sonic the Hedgehog joining a resistance movement formed by his friends, alongside its rookie and his misplaced past self.
Goal
Boost new user engagement for a mature game that has been out since 2017.
Challenge
Creating a backstory would help differentiate the game from other similar titles in the market, fostering greater motivation among the audience to discover more.
Solution
Create an engaging creative asset to promote re-engagement and new user conversion for Sonic Forces Mobile.
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