Insights
Mobile game marketing insights from the Artstash Creative team — practical takes on UA strategy, performance creative, CGI, UGC and playable ads, plus monthly roundups of what is working in mobile game advertising right now.
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July Insights
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TikTok’s new AI ad disclosure rules, Unity 7’s AI editor tools, and what Meta Muse Image and Seedance 2.5 mean for creative production.
Performance Creative Agency vs Brand Agency: What’s the Difference? (2026)
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A performance creative agency drives installs, CPA and ROAS. A brand agency builds identity and awareness. Here’s which to hire first.
Best Creative Agencies for Mobile Apps in 2026: Top UA & Performance Creative Partners
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Written by the Artstash Creative Team The strongest creative agencies for mobile app user acquisition in 2026 include Artstash Creative, AppAgent, Moburst, Miri Growth, Udonis, Admiral Media, and Supercool Creative. Each brings a distinct specialization, from cinematic production and UGC at scale to full-funnel paid UA management. The right pick depends on whether you need…
How to Lower Your Mobile Game CPI: A Guide to Creative-Led UA
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Lower mobile game CPI with Artstash Creative. We use better ads, smarter testing, and integrated media management to drive installs.
Performance Creative for Mobile Games: The UA & ASO Growth System Top Studios Use
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Performance creative is not a design philosophy. It is an operating model.
The Power of a Good Creative Strategy
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Poor creative strategies secretly kill performance before production starts.
The Rise of ‘Quiet Marketing’ in Mobile Gaming
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Some of the best-performing ads we saw this year didn’t shout. They invited.
Creative Trends in CGI
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Keeping up on trends can make or break your CGI Creative – here’s what we’ve found.
Coordinating a live shoot
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Our experts share their thoughts on putting together the perfect live shoot.
What we learned about Localization this Lunar New Year
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Translation is only half the battle. Learn how we can push your creative even further in the year of the fire horse.
Why ‘Fast Testing’ Still Fails Most Mobile Games
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Running is faster than walking so long as you know where you’re going.
January Insights
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The year just started, but we’ve already identified some major updates to watch out for.
Insights from PGC London
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From Creative Data Labeling to the rise of AI Playables, here’s what we learned at PGC London.
Creative Is the New Targeting (And 2026 Just Confirmed It)
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Last year’s technological developments mean we’re testing smarter and faster than ever before. Here’s how.
What We Stopped Doing in 2025 (And Won’t be Bringing into 2026)
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Staying adaptable in the marketing industry means letting go of things that slow you down.
Podcasts to Follow in 2026 (focused on the Gaming industry & Performance Marketing)
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By Eve, Artstash Creative · Published 7 January 2026 · Last updated August 2026 Quick answer: The podcasts worth a mobile game marketer’s time in 2026 split three ways: app growth and UA shows (App Marketing by App Masters, Apptivate), games-business analysis (Deconstructor of Fun, Mobile Dev Memo), and broader performance marketing (Performance Marketing Podcast,…
December Insights
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By Eve, Artstash Creative · Published 17 December 2025 · Last updated August 2026 Quick answer: December’s pattern was consistency rather than novelty. The best-performing creative was not the flashiest or the most AI-heavy — it knew exactly who it was addressing, opened with a clean confident hook, and did not over-explain. On the data…
Animating with AI: What We’re Learning from Blending Game Capture and AI Motion
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At Artstash Creative, we’re always experimenting with how to make mobile game marketing more impactful, and lately, we’ve been diving deeper into the space where game capture meets AI-generated animation. It’s a space that’s moving fast, full of potential and full of lessons. One recent project pushed us to explore a hybrid workflow: using AI…
4,000 Weeks in a lifetime
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*Here’s How We’re Spending Ours at Artstash If you live to 80, you get roughly 4,000 weeks on this planet. This is the premise of Oliver Burkeman’s book Four Thousand Weeks. It can sound like a lot of time, and at the same moment, feel scarily finite. That perspective lands differently depending on where you…
A Day in the Life of an Art Director at Artstash Creative
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No two days are ever quite the same here at Artstash Creative but that’s exactly what makes the job so creatively fulfilling. For one of our Art Directors, the day begins the same way every time: with a double shot of espresso and a scroll through Slack. Working in a global company and located on…
The Evolution of AI Voice‑Overs: From Robotic to Remarkably Real
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The Evolution of AI Voice‑Overs: From Robotic to Remarkably Real 1. Our First Stumbling Steps Just months ago, our earliest experiments in AI voice‑over were a bit… charmingly flawed. We could only paste a script and pick from a handful of pre‑designed voices, flat, monotone, robotic. Punctuation became our emotional hack: “!!???” often ended up…
AI in Gaming: Navigating the Ethical Landscape
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At Artstash, we’re all about crafting unforgettable mobile gaming marketing content. We collaborate with industry giants like EA, Activision, Stillfront, to name but a few, as we steer the ever-evolving landscape of marketing apps and mobile games, one thing is clear: Artificial Intelligence (AI) has entered the game, and it’s here to stay. AI has…
Leading the Way in CGI Trends for Mobile Gaming Marketing
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At Artstash Creative, we’ve contributed our fair share of CGI content—from modeling NFL players, building magical environments or animating epic battle scenes across immersive trailers and UA creatives to eye-catching key art for mobile games. With smartphones now the primary platform for global gaming, staying updated with the latest CGI trends in marketing isn’t just…
Veo3: A Game-Changer for Mobile Gaming User Acquisition?
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The video top right here was made 100% by VEO3 for a game that doesn’t exist… In the fast-paced world of mobile gaming, user acquisition (UA) is a constant battle. Standing out in a crowded market demands innovative strategies and captivating creative. For years, video ads have been the undisputed champions of mobile UA,…
Announcing Artstash Creative!
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Alright, User Acquisition gurus and Creative champions of the gaming world, listen up! Are your ad campaigns feeling a bit… meh? Like that one level you just can’t seem to beat, no matter how many times you try? Well, get ready to hit the reset button on ‘ordinary’ because creative.artstash.io has officially entered the game! …





























