Insights

Mobile game marketing insights from the Artstash Creative team — practical takes on UA strategy, performance creative, CGI, UGC and playable ads, plus monthly roundups of what is working in mobile game advertising right now.

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Artstash Creative mascot holding an AI Generated disclosure label beside a vertical mobile game ad, illustrating TikTok's new AI ad labelling rules

July Insights

TikTok’s new AI ad disclosure rules, Unity 7’s AI editor tools, and what Meta Muse Image and Seedance 2.5 mean for creative production.

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Performance creative agency vs brand agency: high-volume mobile game ad variants and performance charts on one side, brand hero art and colour palette on the other

Performance Creative Agency vs Brand Agency: What’s the Difference? (2026)

A performance creative agency drives installs, CPA and ROAS. A brand agency builds identity and awareness. Here’s which to hire first.

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Best creative agencies for mobile apps in 2026 — Artstash Creative ranked guide to top UA and performance creative partners

Best Creative Agencies for Mobile Apps in 2026: Top UA & Performance Creative Partners

Written by the Artstash Creative Team The strongest creative agencies for mobile app user acquisition in 2026 include Artstash Creative, AppAgent, Moburst, Miri Growth, Udonis, Admiral Media, and Supercool Creative. Each brings a distinct specialization, from cinematic production and UGC at scale to full-funnel paid UA management. The right pick depends on whether you need…

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How to Lower Your Mobile Game CPI: A Guide to Creative-Led UA

Lower mobile game CPI with Artstash Creative. We use better ads, smarter testing, and integrated media management to drive installs.

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May Insights

Stay up to date on the latest trends with these key insights.

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Performance creative for games

Performance Creative for Mobile Games: The UA & ASO Growth System Top Studios Use

Performance creative is not a design philosophy. It is an operating model.

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April insights

April Insights

Don’t miss out on these early spring insights.

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The power of a good creative strategy

The Power of a Good Creative Strategy

Poor creative strategies secretly kill performance before production starts.

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Artstash creatives march insights

March Insights

Three creative shifts most brands didn’t notice this month.

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Why most UGC ads still feel fake

Why Most UGC Ads Still Feel Fake

UGC authenticity fails when it’s manufactured.

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The rise of quiet marketing in mobile gaming

The Rise of ‘Quiet Marketing’ in Mobile Gaming

Some of the best-performing ads we saw this year didn’t shout. They invited.

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Creative trends in CGI

Creative Trends in CGI

Keeping up on trends can make or break your CGI Creative – here’s what we’ve found.

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Feburary insights

February Insights

Read about our top findings this month in marketing, AI, and more.

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Coordinating a live shoot

Coordinating a live shoot

Our experts share their thoughts on putting together the perfect live shoot.

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What we learned this year about localization this lunar new year

What we learned about Localization this Lunar New Year

Translation is only half the battle. Learn how we can push your creative even further in the year of the fire horse.

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Google's new genie 3 first look

Google Genie 3: First Look

Here’s a sneak peek at Google Genie 3.

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Why fast testing still fails most mobile games

Why ‘Fast Testing’ Still Fails Most Mobile Games

Running is faster than walking so long as you know where you’re going.

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January insights

January Insights

The year just started, but we’ve already identified some major updates to watch out for.

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Insights from PGC london

Insights from PGC London

From Creative Data Labeling to the rise of AI Playables, here’s what we learned at PGC London.

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Creative Is the New Targeting (And 2026 Just Confirmed It)

Last year’s technological developments mean we’re testing smarter and faster than ever before. Here’s how.

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what we stopped doing in 2025 and won't be bringing into 2026

What We Stopped Doing in 2025 (And Won’t be Bringing into 2026)

Staying adaptable in the marketing industry means letting go of things that slow you down.

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podcasts to follow in 2026 for gaming and performance marketers

Podcasts to Follow in 2026 (focused on the Gaming industry & Performance Marketing)

By Eve, Artstash Creative · Published 7 January 2026 · Last updated August 2026 Quick answer: The podcasts worth a mobile game marketer’s time in 2026 split three ways: app growth and UA shows (App Marketing by App Masters, Apptivate), games-business analysis (Deconstructor of Fun, Mobile Dev Memo), and broader performance marketing (Performance Marketing Podcast,…

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Insights december

December Insights

By Eve, Artstash Creative · Published 17 December 2025 · Last updated August 2026 Quick answer: December’s pattern was consistency rather than novelty. The best-performing creative was not the flashiest or the most AI-heavy — it knew exactly who it was addressing, opened with a clean confident hook, and did not over-explain. On the data…

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Artstash Creative mascot animating a character at a workstation, blending a motion-capture skeleton rig with AI-generated motion on an animation timeline

Animating with AI: What We’re Learning from Blending Game Capture and AI Motion

At Artstash Creative, we’re always experimenting with how to make mobile game marketing more impactful, and lately, we’ve been diving deeper into the space where game capture meets AI-generated animation. It’s a space that’s moving fast, full of potential and full of lessons. One recent project pushed us to explore a hybrid workflow: using AI…

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4,000 weeks in a lifetime: here's how we're spending ours at artstash

4,000 Weeks in a lifetime

*Here’s How We’re Spending Ours at Artstash If you live to 80, you get roughly 4,000 weeks on this planet. This is the premise of Oliver Burkeman’s book Four Thousand Weeks. It can sound like a lot of time, and at the same moment, feel scarily finite. That perspective lands differently depending on where you…

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a day in the life of an art director at artstash creative

A Day in the Life of an Art Director at Artstash Creative

No two days are ever quite the same here at Artstash Creative but that’s exactly what makes the job so creatively fulfilling. For one of our Art Directors, the day begins the same way every time: with a double shot of espresso and a scroll through Slack. Working in a global company and located on…

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4,000 weeks in a lifetime: here's how we're spending ours at artstash

The Evolution of AI Voice‑Overs: From Robotic to Remarkably Real

The Evolution of AI Voice‑Overs: From Robotic to Remarkably Real 1. Our First Stumbling Steps Just months ago, our earliest experiments in AI voice‑over were a bit… charmingly flawed. We could only paste a script and pick from a handful of pre‑designed voices, flat, monotone, robotic. Punctuation became our emotional hack: “!!???” often ended up…

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AI in gaming: navigating the ethical landscape

AI in Gaming: Navigating the Ethical Landscape

At Artstash, we’re all about crafting unforgettable mobile gaming marketing content. We collaborate with industry giants like EA, Activision, Stillfront, to name but a few, as we steer the ever-evolving landscape of marketing apps and mobile games, one thing is clear: Artificial Intelligence (AI) has entered the game, and it’s here to stay.  AI has…

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trends in CGI for mobile gaming marketing

Leading the Way in CGI Trends for Mobile Gaming Marketing

At Artstash Creative, we’ve contributed our fair share of CGI content—from modeling NFL players, building magical environments or animating epic battle scenes across immersive trailers and UA creatives to eye-catching key art for mobile games. With smartphones now the primary platform for global gaming, staying updated with the latest CGI trends in marketing isn’t just…

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VEO3: pros, cons, and the future

Veo3: A Game-Changer for Mobile Gaming User Acquisition?

The video top right here was made 100% by VEO3 for a game that doesn’t exist…   In the fast-paced world of mobile gaming, user acquisition (UA) is a constant battle. Standing out in a crowded market demands innovative strategies and captivating creative.  For years, video ads have been the undisputed champions of mobile UA,…

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introducing the launch of artstash creative agency

Announcing Artstash Creative!

Alright, User Acquisition gurus and Creative champions of the gaming world, listen up! Are your ad campaigns feeling a bit… meh?   Like that one level you just can’t seem to beat, no matter how many times you try? Well, get ready to hit the reset button on ‘ordinary’ because creative.artstash.io has officially entered the game!  …

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