Insights

The Power of a Good Creative Strategy

Poor creative strategies secretly kill performance before production starts.
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March Insights

Three creative shifts most brands didn't notice this month.
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Why Most UGC Ads Still Feel Fake

UCG authenticity fails when it’s manufactured.
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The Rise of ‘Quiet Marketing’ in Mobile Gaming

Some of the best-performing ads we saw this year didn’t shout. They invited.
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Creative Trends in CGI

Keeping up on trends can make or break your CGI Creative - here's what we've found.
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Feburary insights

February Insights

Read about our top findings this month in marketing, AI, and more.
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Coordinating a live shoot

Our experts share their thoughts on putting together the perfect live shoot.
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What we learned about Localization this Lunar New Year

Translation is only half the battle. Learn how we can push your creative even further in the year of the fire horse.
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Google Genie 3: First Look

Here's a sneak peek at Google Genie 3.
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Why ‘Fast Testing’ Still Fails Most Mobile Games

Running is faster than walking so long as you know where you’re going.
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