About Artstash Creative: Global Mobile Game UA and Creative Agency
Founded by ex-Meta and Microsoft alumni, Artstash Creative produces performance creative for EA, Krafton, Tencent, and 30+ mobile game publishers.
We ideate, produce and optimize creative strategies for user acquisition and growth.
Our services are scalable and flexible, allowing you to adapt to changing market conditions.
Artstash Creative is a one-stop-shop partner, providing comprehensive services that include brand development, creative production, and strategy execution. Striving to reach a place where AI, humans and technology coexist.
We focus on building long-term relationships based on trust, transparency and accountability. We are proud of our strong global network of talent and capabilities.
Our Clients
What makes Artstash Creative different from other UA agencies?
Most studios end up with two partners: one that makes the ads and one that buys the media. We run both in one team, so the people writing next week's brief have already seen this week's CPI and ROAS data.
- Volume that testing needs. We ship around 400 net new concepts a month and more than 1,000 creative iterations, because winners come from testing at scale.
- Strategy, production and data in one workflow. Our Head of Data Analytics brings 20+ years across SEM and user acquisition, so creative decisions start from the numbers.
- Local creative made locally. We have people in the US, Canada, Brazil, the UK, Indonesia, Malaysia, Spain and Egypt, with production hubs across LATAM, MENA, APAC, the EU and India.
- Our own asset platform. We also build Artstash, an AI-powered digital asset management platform for game studios, so we know first-hand how creative libraries break at scale.
Our view is simple. A trailer that looks great but can't bring down CPI is a brand expense, not user acquisition.
What services and formats does Artstash Creative offer?
| Service | What you get | Best for |
|---|---|---|
| UA creative production | UGC-style video, 2D/3D animation, game capture, statics, App Store assets | Always-on testing on Meta, Google, TikTok and AppLovin |
| Playable ads | Interactive playable ads | Letting players try the game before they install |
| CGI and cinematic trailers | CGI, live action and trailer cuts | Launch reveals, live events, App Store previews |
| User acquisition management | Paid social, programmatic and full-funnel media buying, optimised for LTV and ROAS | Studios that want creative and media in one team |
| New market growth | Market intelligence, localised creative, phased UA launch | Entering a new region or audience |
| IP integrations | Asset development, licensor approvals, paid media | Brand and franchise collaborations |
| Brand identity | Logo, key art, colour systems, typography, asset suites | New titles and rebrands |
Every engagement is scoped to your game and budget. See all services or ask for a quote.
What results has Artstash Creative delivered for game publishers?
| Game | Publisher | What we made | Outcome |
|---|---|---|---|
| Awaken Werewolf | Yoozoo | Localised CGI video creative | One of the lowest CPIs globally for the creative on Google UAC. The client used it as the game's first-time user experience video. |
| Left to Survive | MY.GAMES | Golden Week limited-time offer for Japan: offer design, in-game screens, social posts and Google Ads assets | 10% lift in local sales during Golden Week |
| PUBG Mobile x Godzilla vs Kong | Krafton | CGI cinematic trailer for the live event | Event launch trailer |
| Diablo Immortal | Activision Blizzard | 2D social video for clan and seasonal updates | Live-ops social creative |
| Golf Clash | EA | 2D social video built from in-game footage and reward callouts | UA and retargeting campaigns |
More in our work.
Meet the Team
Meet our core team, leaders across Creative, Client Services, Strategy, Technology, Data, and Operations.
Learn more about the people who turn your ideas into conversions.
Nick Gibbons
Co-Founder
Nick Gibbons helps game studios and creative teams organize, review and get more value from their art assets. Drawing on past experience at Meta, Microsoft and across creative technology and media, he builds practical tools that make creative workflows faster, smarter and more connected as well as providing expertise in campaign management.
Sophie Mitchell
Co-Founder
Sophie brings in over 20 years’ experience in Marketing and Client Services, specializing in providing scalable business solutions, driving strategic vision and operational excellence. Her experiences span full funnel marketing across both brand and digital channels, including website development, working with organizations across finance, consumer brands (FMCG and retail), travel, sports, toys, gaming, entertainment, technology and telecom. She prioritizes a strong focus on collaboration, tailored solutions and delivering work that creates real value for our clients.
Tatts Mitchel
Director of Client Services
Tatts manages the relationship between our clients and creative teams, ensuring every project stays aligned with its original goals. With a background in digital marketing and psychology she focuses on clear communication and practical strategy to help brands grow. She has managed/covered clients and teams globally, across multiple timezones, and large scale budgets, her work ethic is built on genuine interest in the people behind the projects she handles, patience, and communication.
When not working, she is likely at the theater, boxing, or with her head in a psychology book.
Mike Kochansky
Creative Director
Mike Kochansky is a Creative Director based in Los Angeles with over 17 years of experience across live-action, CGI, and 2D production. With a background spanning Creative Strategy, writing, directing, shooting, editing, motion graphics, and producing, he brings a holistic, end-to-end perspective to every project. His work experience includes commercials, trailers, branded content, music videos, web series, short films, UA ads, and more. Mike specializes in crafting engaging, performance-driven content across platforms, and he loves blending a creative vision with hands-on execution.
His favorite film is Donnie Darko, and he spends his free time playing guitar, video games, riding motorcycles, and staying active.
Kelvin Low
Head of Operations
A curious builder who enjoys bringing ideas to life, he founded four companies across digital marketing, data infrastructure, and mobile platforms. Over 15 years as a creative and managing director, he’s been fortunate to work with talented teams and explore both strategy and storytelling. He also took a four-year sabbatical to focus on art, exhibiting internationally, including Art Salon Carrousel du Louvre, Paris Carrousel du Louvre, Paris – October 2017 and 2018, Belgium, Austria, Portugal, Miami, Japan.
In his free time, he enjoys bonding with nature in the most remote, least connected places on earth.
Eve Juneau
Content Manager
As Content Manager, Eve handles content creation across Artstash’s social channels. Her studies in pharmacology helped impart the value of academic research and integrity. Having worked in various positions in the games industry from production to development, she leverages her four years of industry experience with her education in Business Administration to find key insights at their intersection.
She hosts a weekly Bad Movie Night with friends and her favorite album of all time is Crash by Les Louanges.
Wyn Sum
Head of Project Managment
Wyn thrives where creativity meets controlled chaos. As Head of Project Management in gaming marketing, she turns fast moving ideas into structure and keep teams aligned, timelines intact, and expectations (mostly) under control. She has worked across global teams, juggling time zones, shifting priorities, and ambitious deliverables with a mix of sharp organization and quick wit. Known for her direct communication and ability to keep things moving without over complicating the process, Wyn brings clarity to even the messiest projects. Equal parts structured and spontaneous, she believes great work comes from understanding both the people and the pressure behind every brief.
Stepan Dediukhin
Lead Software Developer
With over a decade of hands-on experience in developing complex projects across various domains Stepan possesses a robust background in object-oriented analysis and design, primarily utilizing Java, complemented by additional proficiency in working with Node.js and front-end technologies. Skilled in implementing extreme programming methodologies, including Test-Driven Development (TDD) and pair programming etc.
When not at work Stepan enjoys traveling, gaming, skiing and snowboarding, hiking, and appreciating fine wines and specialty coffees.
Nuwani Withanachchi
Head of Data Analytics
With 20+ years of experience across SEM, user acquisition, and data analytics, Nuwani specializes in building high-performing campaigns rooted in data and continuous experimentation. She is driven by uncovering insights that translate to smarter strategy and measurable growth.
Outside of work, she’s passionate about clean eating, keeping active, and taking time away from screens.
Frequently Asked Questions
Global Presence
