Left to Survive

We teamed up with Left to Survive for a Japan-only LTO during Golden Week. Custom in-game content plus smart targeting resulted in 10% lift in local sales.

Arigato, performance boost.

Project description

Left to Survive is an action shooter game in a post-apocalyptic zombie world setting with a base building feature.

Goal

Design a limited-time sales offer for Japan users in the Japanese market during the Golden Week holiday

Challenge

To work with internal teams to determine sales Offers, concept design and pricing structure that would resonate with Japan audiences but will also be competitive in the market

Solution

Working with our Japanese team we delivered a Limited-time offer design for Golden Week in Japan, which included:

– Sales Offers composition concept including pricing structure for Japan users
– Social Network posts (Discord and Facebook) in Japanese and English
– Sales icon and sales offer screen designs
– Art and promotional texts for Google Promotional content