Apex Legends Mobile

Across multiple launch phases, we partnered with Electronic Arts to help them launch the mobile game of Apex Legends to develop and refine creative that supported its global launch. Our approach combined cinematic key art with high-quality game capture, continuously testing and optimizing content to balance appeal between loyal console fans and new mobile players.

The core challenge was adapting a beloved AAA title for a mobile audience/platform; we created content that ensured every creative had a clear message that would resonate with a loyal audience base, whilst also attracting new users, alongside showcasing key, enticing visuals to show off this new game.