Rock Wallet
Project Type
Project Type
Client
Client: Rock Wallet
Date
March 28, 2025
Table of contents
To support the launch of Rock Wallet, a cryptocurrency mobile app, we focused on exploring new markets and identifying core audience segments through targeted creative testing.
We produced this 2D video ad, using real in-app footage to ensure authenticity and relatability.
The challenge was defining effective messaging to target specific audiences, we split our messaging into two categories; those who knew a lot about the Crypto world vs new audiences (education content), who might not know much about the online Crypto world.
Our solution was iterative testing across formats and audiences to refine what resonated most with each category
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