Basketrio – Allstar Streetball
Project description
Exciting 3×3 basketball matches with stylish, customizable players. Basketrio’s the name, Streeball’s the game! Relive your basketball passion! Once a hooper, always a hooper! Basketball for life!
Goal
Test CGI as a UA format
Challenge
To improve current benchmarks of Return on Ad Spend (ROAS)
Solution
To producing an engaging CGI video, that resonated with Basketball players and highlighted game USPs.
Share this article
Related Articles
A Day in the Life of an Art Director at Artstash Creative
No two days are ever quite the same here at Artstash Creative but that’s exactly what makes the job so creatively fulfilling. For one of our Art Directors, the day begins the same way every time: with a double shot of espresso and a scroll through Slack. Working in a global company and located on…
Read More The Evolution of AI Voice‑Overs: From Robotic to Remarkably Real
The Evolution of AI Voice‑Overs: From Robotic to Remarkably Real 1. Our First Stumbling Steps Just months ago, our earliest experiments in AI voice‑over were a bit… charmingly flawed. We could only paste a script and pick from a handful of pre‑designed voices, flat, monotone, robotic. Punctuation became our emotional hack: “!!???” often ended up…
Read More 
AI in Gaming: Navigating the Ethical Landscape
At Artash, we’re all about crafting unforgettable mobile gaming marketing content. We collaborate with industry giants like EA, Activision, Stillfront, to name but a few, as we steer the ever-evolving landscape of marketing apps and mobile games, one thing is clear: Artificial Intelligence (AI) has entered the game, and it’s here to stay. AI has…
Read More