Urban Heat

To support the launch of Urban Heat, a shooter game, we developed high-impact 2D video ads for social media. 

Goal: Blending cinematic key art with polished gameplay footage and upbeat, fast paced music tracks, the goal was to raise awareness and identify which audiences the game resonated with most, whilst preparing for a global launch. Our creative focused on visual intensity and pacing to match genre expectations, helping the client fine-tune targeting while building early buzz.