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A Day in the Life of an Art Director at Artstash Creative

No two days are ever quite the same here at Artstash Creative but that’s exactly what makes the job so creatively fulfilling. For one of our Art Directors, the day begins the same way every time: with a double shot of espresso and a scroll through Slack. Working in a global company and located on…
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The Evolution of AI Voice‑Overs: From Robotic to Remarkably Real

The Evolution of AI Voice‑Overs: From Robotic to Remarkably Real 1. Our First Stumbling Steps Just months ago, our earliest experiments in AI voice‑over were a bit… charmingly flawed. We could only paste a script and pick from a handful of pre‑designed voices, flat, monotone, robotic. Punctuation became our emotional hack: “!!???” often ended up…
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AI in Gaming: Navigating the Ethical Landscape

At Artash, we’re all about crafting unforgettable mobile gaming marketing content. We collaborate with industry giants like EA, Activision, Stillfront, to name but a few, as we steer the ever-evolving landscape of marketing apps and mobile games, one thing is clear: Artificial Intelligence (AI) has entered the game, and it’s here to stay.  AI has…
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Leading the Way in CGI Trends for Mobile Gaming Marketing

At Artstash Creative, we’ve contributed our fair share of CGI content—from modelling NFL players, building magical environments or animating epic battle scenes across immersive trailers and UA creatives to eye-catching key art for mobile games. With smartphones now the primary platform for global gaming, staying updated with the latest CGI trends in marketing isn’t just…
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Veo3: A Game-Changer for Mobile Gaming User Acquisition?

The video top right here was made 100% by VEO3 for a game that doesn’t exist…   In the fast-paced world of mobile gaming, user acquisition (UA) is a constant battle. Standing out in a crowded market demands innovative strategies and captivating creative.  For years, video ads have been the undisputed champions of mobile UA,…
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