As a game, the team at Garena focused on MENA and LATAM for Free Fire. We were lucky enough to support localizing creative for the MENA region. Culturally relevant, hyper-localized creatives for Ramadan, Eid, and beyond. High performance, zero filler.
Project description
Free Fire formerly known as Garena Free Fire is a free-to-play battle royale game developed and published by Garena for Android and iOS. Released on December 8, 2017, the game gained widespread popularity, becoming the most downloaded mobile game globally in 2019.
Goal
To scale in new markets beyond their core audience by creating culturally relevant content that resonates with local audiences
Challenge
As a maturing game Garena was looking to continue the growth of Free Fire by exploring new territories but did not have production or knowledge in markets outside of their core markets.
Solution
Artstash has producers and production teams in the MENA region that were able to produce relevant, hyper-localized content alongside in market strategies to increase conversion
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Working With Artstash Creative on Projects Like This
How do I commission work like this from Artstash Creative?
Contact the team with your game or app, your goals and your timelines. Every project is scoped with a bespoke proposal covering concepts, formats and channels.
What services does Artstash Creative provide for projects like this?
Playable ads, cinematic trailers, CGI, UGC-style ads, gameplay capture, statics and key art, localisation, and full user acquisition management for games and apps.
How is pricing structured for creative production?
Pricing is bespoke per project, balancing price, speed and quality. Tell us your requirements and we will scope a package to fit.