PUBG Mobile
Client
Krafton
Category
CGI Videos, Key Art, Trailers
One of our all-time favorites—and the numbers agree. High ROAS, big engagement, and some very happy players for season 3 of PUBG Mobile.
Using weapons/loadout stats always drives good performance from core players of FPS
Project description
PUBG MOBILE is the FREE battle royale shooter chosen by over 1 billion players worldwide. Extreme battles in 10-minute matches, play anytime, anywhere!
Goal
The team at Tencent wanted to run a campaign for a new dinosaur themed avatar that was launching in game
Challenge
PUBG’s IP allows for tongue-in-cheek humour, so we wanted to pay homage to this in our ad, while also including the dinosaur avatar into the script. Our goal was to drive awareness of the game and boost engagement with the release of a new in game avatar
Solution
We had all the building blocks – global awareness, a recent Kong vs Godzilla co-branded event, and a really funny avatar. but the challenge was to bring them together, respecting the various IPs AND speak to the current PUBG audience to drive purchase.
This required insights into what would be the best ‘trigger’ to obtain a nostalgic and strong resonance globally, and especially in North America.
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Working With Artstash Creative on Projects Like This
How do I commission work like this from Artstash Creative?
Contact the team with your game or app, your goals and your timelines. Every project is scoped with a bespoke proposal covering concepts, formats and channels.
What services does Artstash Creative provide for projects like this?
Playable ads, cinematic trailers, CGI, UGC-style ads, gameplay capture, statics and key art, localisation, and full user acquisition management for games and apps.
How is pricing structured for creative production?
Pricing is bespoke per project, balancing price, speed and quality. Tell us your requirements and we will scope a package to fit.