Transforce

To help Transforce increase awareness and app downloads, we created UGC-style social media videos such as this one to blend authentic in-app footage with content from talent who resembled real users i.e. truckers. 

Goal: Our aim was to connect with the core audience through relatable, real-world storytelling as well as showcasing USPs of the app.  The challenge was capturing authenticity while maintaining brand clarity; we solved this by casting talent that closely aligned with the app’s user base and crafting scripts that echoed their daily experiences of using the app.