Month: January 2026
Insights
January Insights
The year just started, but we’ve already identified some major updates to watch out for.
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Insights from PGC London
From Creative Data Labelling to the rise of AI Playables, here's what we learned at PGC London.
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Creative Is the New Targeting (And 2026 Just Confirmed It)
Last year's technological developments mean we're testing smarter and faster than ever before. Here's how.
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What We Stopped Doing in 2025 (And Won’t be Bringing into 2026)
Staying adaptable in the marketing industry means letting go of things that slow you down.
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Podcasts to Follow in 2026 (focused on the Gaming industry & Performance Marketing)
Mobile Growth &Performance App Marketing by App Masters — app growth, UA & creative testing Apptivate: App Marketing Explained — mobile growth strategy and real-world case studies. Business of Apps Podcast — monetization and how to scale. App Growth Talks — ASO, attribution, experimentation and optimization. MAU [Talk] — retention and sustainable growth. Gaming amp;…
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