Table of Contents
Creative Insight
The best-performing creative wasn’t the flashiest or most AI-heavy. It was the one that:
- Knew exactly who it was talking to
- Opened with a clean, confident hook
- Didn’t over-explain
Data Insight
Non-gaming pressure is real
We’re consistently seeing:
- More competition from entertainment, finance and utility apps
- Higher CPIs driven by broader advertizer mixes
- Creative fatigue setting in faster across generic messaging
AI Insight
This month, AI proved most valuable when it:
- Reduced iteration time
- Helped teams test more angles, not just make assets faster
- Acted as QA, ideation support, and workflow glue
The winning question has shifted from “Should we use AI?” to “Where does it remove the most friction?”
Artstash Creative Insight
December reminded us that:
- Clear processes outperform heroics
- Remote teams need rhythm, not urgency
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