Sonic Forces
Client
Sega
Category
CGI Videos, Localization
Fast game, fast turnaround.
We raced to deliver slick CGI ads that matched the speed of Sonic Forces.
Brand hurdles?
IP explosions?
Cleared ‘em. Boosted impressions and downloads. Also helped increase CVR on the store pages. Not bad!
Project description
Sonic Forces is a 2017 platform game developed by Sonic Team and published by Sega. The plot focuses on Sonic the Hedgehog joining a resistance movement formed by his friends, alongside its rookie and his misplaced past self.
Goal
Boost new user engagement for a mature game that has been out since 2017.
Challenge
Creating a backstory would help differentiate the game from other similar titles in the market, fostering greater motivation among the audience to discover more.
Solution
Create an engaging creative asset to promote re-engagement and new user conversion for Sonic Forces Mobile.
