Creative Insight The best-performing creative wasn’t the flashiest or most AI-heavy. It was the one that: Knew exactly who it was talking to Opened with a clean, confident hook Didn’t over-explain Data Insight Non-gaming pressure is real We’re consistently seeing: More competition from entertainment, finance and utility apps Higher CPIs driven by broader advertizer mixes…

At Artstash Creative, we’re always experimenting with how to make mobile game marketing more impactful, and lately, we’ve been diving deeper into the space where game capture meets AI-generated animation. It’s a space that’s moving fast, full of potential and full of lessons. One recent project pushed us to explore a hybrid workflow: using AI…

*Here’s How We’re Spending Ours at Artstash If you live to 80, you get roughly 4,000 weeks on this planet. This is the premise of Oliver Burkeman’s book Four Thousand Weeks. It can sound like a lot of time, and at the same moment, feel scarily finite. That perspective lands differently depending on where you…

No two days are ever quite the same here at Artstash Creative but that’s exactly what makes the job so creatively fulfilling. For one of our Art Directors, the day begins the same way every time: with a double shot of espresso and a scroll through Slack. Working in a global company and located on…

The Evolution of AI Voice‑Overs: From Robotic to Remarkably Real 1. Our First Stumbling Steps Just months ago, our earliest experiments in AI voice‑over were a bit… charmingly flawed. We could only paste a script and pick from a handful of pre‑designed voices, flat, monotone, robotic. Punctuation became our emotional hack: “!!???” often ended up…

At Artash, we’re all about crafting unforgettable mobile gaming marketing content. We collaborate with industry giants like EA, Activision, Stillfront, to name but a few, as we steer the ever-evolving landscape of marketing apps and mobile games, one thing is clear: Artificial Intelligence (AI) has entered the game, and it’s here to stay.  AI has…

At Artstash Creative, we’ve contributed our fair share of CGI content—from modelling NFL players, building magical environments or animating epic battle scenes across immersive trailers and UA creatives to eye-catching key art for mobile games. With smartphones now the primary platform for global gaming, staying updated with the latest CGI trends in marketing isn’t just…

The video top right here was made 100% by VEO3 for a game that doesn’t exist…   In the fast-paced world of mobile gaming, user acquisition (UA) is a constant battle. Standing out in a crowded market demands innovative strategies and captivating creative.  For years, video ads have been the undisputed champions of mobile UA,…

Alright, User Acquisition gurus and Creative champions of the gaming world, listen up! Are your ad campaigns feeling a bit… meh?   Like that one level you just can’t seem to beat, no matter how many times you try? Well, get ready to hit the reset button on ‘ordinary’ because creative.artstash.io has officially entered the game!  …

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