Eve
Insights
Coordinating a live shoot
Our experts share their thoughts on putting together the perfect live shoot.
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What we learned about Localization this Lunar New Year
Translation is only half the battle. Learn how we can push your creative even further in the year of the fire horse.
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Why ‘Fast Testing’ Still Fails Most Mobile Games
Running is faster than walking so long as you know where you’re going.
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January Insights
The year just started, but we’ve already identified some major updates to watch out for.
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Insights from PGC London
From Creative Data Labeling to the rise of AI Playables, here's what we learned at PGC London.
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Creative Is the New Targeting (And 2026 Just Confirmed It)
Last year's technological developments mean we're testing smarter and faster than ever before. Here's how.
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What We Stopped Doing in 2025 (And Won’t be Bringing into 2026)
Staying adaptable in the marketing industry means letting go of things that slow you down.
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Podcasts to Follow in 2026 (focused on the Gaming industry & Performance Marketing)
By Eve, Artstash Creative · Published 7 January 2026 · Last updated August 2026 Quick answer: The podcasts worth a mobile game marketer’s time in 2026 split three ways: app growth and UA shows (App Marketing by App Masters, Apptivate), games-business analysis (Deconstructor of Fun, Mobile Dev Memo), and broader performance marketing (Performance Marketing Podcast,…
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December Insights
By Eve, Artstash Creative · Published 17 December 2025 · Last updated August 2026 Quick answer: December’s pattern was consistency rather than novelty. The best-performing creative was not the flashiest or the most AI-heavy — it knew exactly who it was addressing, opened with a clean confident hook, and did not over-explain. On the data…
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