Running is faster than walking so long as you know where you’re going.

The year just started, but we’ve already identified some major updates to watch out for.

From Creative Data Labelling to the rise of AI Playables, here's what we learned at PGC London.

Last year's technological developments mean we're testing smarter and faster than ever before. Here's how.

Staying adaptable in the marketing industry means letting go of things that slow you down.

Mobile Growth &Performance App Marketing by App Masters — app growth, UA & creative testing Apptivate: App Marketing Explained — mobile growth strategy and real-world case studies. Business of Apps Podcast — monetization and how to scale. App Growth Talks — ASO, attribution, experimentation and optimization. MAU [Talk] — retention and sustainable growth. Gaming amp;…

Creative Insight The best-performing creative wasn’t the flashiest or most AI-heavy. It was the one that: Knew exactly who it was talking to Opened with a clean, confident hook Didn’t over-explain Data Insight Non-gaming pressure is real We’re consistently seeing: More competition from entertainment, finance and utility apps Higher CPIs driven by broader advertizer mixes…