Insights

Feburary insights

February Insights

Read about our top findings this month in marketing, AI, and more.
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Coordinating a live shoot

Coordinating a live shoot

Our experts share their thoughts on putting together the perfect live shoot.
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What we learned this year about localization this lunar new year

What we learned about Localization this Lunar New Year

Translation is only half the battle. Learn how we can push your creative even further in the year of the fire horse.
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Google's new genie 3 first look

Google Genie 3: First Look

Here's a sneak peek at Google Genie 3.
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Why fast testing still fails most mobile games

Why ‘Fast Testing’ Still Fails Most Mobile Games

Running is faster than walking so long as you know where you’re going.
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January insights

January Insights

The year just started, but we’ve already identified some major updates to watch out for.
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Insights from PGC london

Insights from PGC London

From Creative Data Labelling to the rise of AI Playables, here's what we learned at PGC London.
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Creative Is the New Targeting (And 2026 Just Confirmed It)

Last year's technological developments mean we're testing smarter and faster than ever before. Here's how.
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what we stopped doing in 2025 and won't be bringing into 2026

What We Stopped Doing in 2025 (And Won’t be Bringing into 2026)

Staying adaptable in the marketing industry means letting go of things that slow you down.
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podcasts to follow in 2026 for gaming and performance marketers

Podcasts to Follow in 2026 (focused on the Gaming industry & Performance Marketing)

  Mobile Growth &Performance App Marketing by App Masters — app growth, UA & creative testing Apptivate: App Marketing Explained — mobile growth strategy and real-world case studies. Business of Apps Podcast — monetization and how to scale. App Growth Talks — ASO, attribution, experimentation and optimization. MAU [Talk] — retention and sustainable growth. Gaming…
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