The year just started, but we’ve already identified some major updates to watch out for.

From Creative Data Labelling to the rise of AI Playables, here's what we learned at PGC London.

Last year's technological developments mean we're testing smarter and faster than ever before. Here's how.

Staying adaptable in the marketing industry means letting go of things that slow you down.

Mobile Growth &Performance App Marketing by App Masters — app growth, UA & creative testing Apptivate: App Marketing Explained — mobile growth strategy and real-world case studies. Business of Apps Podcast — monetization and how to scale. App Growth Talks — ASO, attribution, experimentation and optimization. MAU [Talk] — retention and sustainable growth. Gaming amp;…

Creative Insight The best-performing creative wasn’t the flashiest or most AI-heavy. It was the one that: Knew exactly who it was talking to Opened with a clean, confident hook Didn’t over-explain Data Insight Non-gaming pressure is real We’re consistently seeing: More competition from entertainment, finance and utility apps Higher CPIs driven by broader advertizer mixes…

At Artstash Creative, we’re always experimenting with how to make mobile game marketing more impactful, and lately, we’ve been diving deeper into the space where game capture meets AI-generated animation. It’s a space that’s moving fast, full of potential and full of lessons. One recent project pushed us to explore a hybrid workflow: using AI…

*Here’s How We’re Spending Ours at Artstash If you live to 80, you get roughly 4,000 weeks on this planet. This is the premise of Oliver Burkeman’s book Four Thousand Weeks. It can sound like a lot of time, and at the same moment, feel scarily finite. That perspective lands differently depending on where you…

No two days are ever quite the same here at Artstash Creative but that’s exactly what makes the job so creatively fulfilling. For one of our Art Directors, the day begins the same way every time: with a double shot of espresso and a scroll through Slack. Working in a global company and located on…

The Evolution of AI Voice‑Overs: From Robotic to Remarkably Real 1. Our First Stumbling Steps Just months ago, our earliest experiments in AI voice‑over were a bit… charmingly flawed. We could only paste a script and pick from a handful of pre‑designed voices, flat, monotone, robotic. Punctuation became our emotional hack: “!!???” often ended up…