Insights
Insights
February Insights
Read about our top findings this month in marketing, AI, and more.
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Coordinating a live shoot
Our experts share their thoughts on putting together the perfect live shoot.
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What we learned about Localization this Lunar New Year
Translation is only half the battle. Learn how we can push your creative even further in the year of the fire horse.
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Why ‘Fast Testing’ Still Fails Most Mobile Games
Running is faster than walking so long as you know where you’re going.
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January Insights
The year just started, but we’ve already identified some major updates to watch out for.
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Insights from PGC London
From Creative Data Labelling to the rise of AI Playables, here's what we learned at PGC London.
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Creative Is the New Targeting (And 2026 Just Confirmed It)
Last year's technological developments mean we're testing smarter and faster than ever before. Here's how.
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What We Stopped Doing in 2025 (And Won’t be Bringing into 2026)
Staying adaptable in the marketing industry means letting go of things that slow you down.
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Podcasts to Follow in 2026 (focused on the Gaming industry & Performance Marketing)
Mobile Growth &Performance App Marketing by App Masters — app growth, UA & creative testing Apptivate: App Marketing Explained — mobile growth strategy and real-world case studies. Business of Apps Podcast — monetization and how to scale. App Growth Talks — ASO, attribution, experimentation and optimization. MAU [Talk] — retention and sustainable growth. Gaming…
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